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The Pennelli Grifone Oscar Plafone 658 brush on the diagonal against black, lit in the centre: the pale bristles, the yellow ferrule with the griffin and the words “PENNELLI GRIFONE OSCAR”, and the handle fading into the dark.
All the work

Pennelli Grifone Oscar The rebrand and the catalogue

Three signs become one: a griffin with a brush in its beak, from the handle to the facade.

Identity · print · photography · 2026

The starting point

Three signs at once, a seal, a script and a monogram: none of them stuck in the mind.

The three old signs side by side on white, all in green: the circular seal reading “registered trademark”, the italic lettering “pennelli Grifone · OSCAR”, and the monogram.
The three signs before

The mark

A griffin redrawn from scratch, with a brush in its beak: the mark says what the company does.

Manual page: the logo on the construction grid, with the dimensions and the module marked in yellow.
The construction · manual page
The Pennelli Grifone Oscar Plafone 658 brush side on, against black: the pale bristles, the yellow ferrule with the griffin and the words “PENNELLI GRIFONE OSCAR”, the black and beech handle.
The mark on the Plafone 658 · photograph

From green to yellow

Yellow gives the strongest contrast with black, and on a shelf it can be seen from a distance.

  • Grifone Yellow

    #FFD145

  • Grifone Black

    #1D1D1B

  • White

    #FFFFFF

The manual and the stationery

A thirty-nine-page manual, so that the mark stays the same whoever is using it.

The stationery seen from above, on a yellow background: the yellow string-tie folder with the black griffin and the tagline, the letterhead, the notepad, the envelope and two business cards, one yellow and one white.
The stationery

The catalogue

One hundred and fifty-six pages, all made by us: photographs, copy and layout.

The Pennelli Grifone Oscar 2026 catalogue, closed, on a yellow background: on the cover the Plafone 658 on black, with the griffin and “Catalogo 2026”.
The catalogue

How it turned out

A single mark that works on a brush handle and on a facade.

Three brush handles on a wooden surface, in warm light: on each one the new mark screen-printed in black, with the griffin, the words “PENNELLI GRIFONE OSCAR” and the article number.
On the handle · photograph

The next project

Chiara Cortelazzi

The next project could be yours.

Tell us where you are starting from.

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