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Chiara Cortelazzi’s door plate on a light grey wall, next to a white ribbed wall: white satin glass with four stand-offs, the petrol monogram with the terracotta dot, “Dott.ssa Chiara Cortelazzi” and “Medico specialista in Dermatologia e Venereologia”.
All the work

Chiara Cortelazzi The mark

A mark born from the lens of the dermatoscope, clear and restrained, the way a doctor should speak.

Identity · 2026

The starting point

A dermatologist with no mark of her own, in a profession that cannot advertise like a shop.

The mark: a lens

Two Cs drawn as open rings, and in the centre a terracotta dot: the lens that brings a mole into focus.

Manual page: the construction of the monogram on a sand background, with the grid, the module, the spacing, the terracotta dot and the 80-degree opening.
The construction · manual page
Chiara Cortelazzi’s business card in its open petrol box: on the white back, her name, title, specialisation, the practice address and the numbers for appointments.
The business card

Colours and typefaces

White, sand, petrol and a touch of terracotta, and a typeface made for people whose eyesight is not perfect.

  • White

    #FFFFFF · 60%

  • Sand

    #ECE4D8 · 22%

  • Petrol

    #1E4D5A · 15%

  • Terracotta

    #A8634C · 3%

Chiara Cortelazzi’s stationery on a sand-coloured surface, between blocks of pale wood: the letterhead, the petrol blue card with “La pelle, spiegata con chiarezza” (the skin, explained clearly) and the business cards, petrol on the front and white on the back.
The stationery

How it turned out

A single mark, from the business card to the door plate, and a manual that keeps it the same.

The plate in a greyer satin glass, on the same wall next to the ribbed wall: in the centre the full logo, in petrol.
The door plate
The report folder open, sand inside, with the letterhead in the petrol pocket; next to it the same folder closed, petrol blue with the white logo.
The report folder
Manual page: “Una lente che mette a fuoco” (a lens that brings into focus), with the text on the monogram and, on a sand background, the two petrol Cs with the terracotta dot.
The mark · manual page

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