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A white hard hat on an ochre yellow background, seen in three-quarter view: the OIRES logo in black on the front, above the peak, and on the side, with the line listing the three services below it.
All the work

OIRES The brand

A house drawn with the letters of the name, for a firm that renovates houses.

Identity · 2026

Where we started

A building firm in Viadana that needed a mark people would recognise at first glance.

The logo: a house of letters

The roof gathers the word, the I is the door, and on the left is the trowel.

Manual page: the white logo on black with five numbered callouts: the roof, the door, the path, the trowel and the S.
The logo · manual page

The construction

Everything is in proportion, so the logo reads on a business card as on a scaffolding banner.

Manual page: the construction of the logo on a grid, with its proportions.
The construction · manual page

Colours and typeface

Black and white for the logo, a sheet-metal grey for the text and a touch of amber, used sparingly.

  • Black

    #0B0B0C · 60%

  • Bone

    #F5F5F3 · 25%

  • Zinc

    #9AA2A9 · 10%

  • Amber

    #D9A441 · 5%

From the business card to the building site

On hard hats, on site banners, on the van and on business cards.

A construction-site fence along a pavement, covered with black banners: on the middle one, the OIRES logo in white with the three services below it; trees behind.
The site banner
A black van seen in three-quarter view from the rear, on an ochre yellow background: the large OIRES logo in white on its side, and on the rear doors the logo with the three services.
The van
A black business card resting on the edge of a pale stone block, in the dark: the OIRES logo in white and the line with the three services.
The business card
A white hard hat floating above its shadow, on an ochre yellow background: the OIRES logo in black on the front and on the side.
The hard hat

How it went

The logo in the versions it needs, a manual and files ready for the printer.

The next project

Sara Polato

The next project could be yours.

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