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A phone standing on a dark rock against a grey background: on the screen, the Dima photos Instagram profile, with the black monogram on fluorescent yellow, and the logo in yellow at the bottom.
All the work

Dima photos The brand

Three letters that overlap until they become a lens, for a photographer.

Identity · 2026

The logo: three letters, one lens

The a, the d and the m overlap into two circles, and at the centre a lens opens, half light and half shadow.

Manual page: the a, the d and the m, overlapping with a lens at the centre, become the monogram; beside them, the height divided into thirds.
The logo · manual page

The construction

A single module, the thickness of the stem, and the height divided into thirds, as in the composition of a photograph.

Manual page: the construction of the monogram on a grid, with the circles, the module and the measurements.
The construction · manual page

Three colours

Black and white like a photographic print, and fluorescent yellow like the burst of a flash.

  • Dima black

    #231F20 · 46%

  • White

    #FFFFFF · 46%

  • Fluorescent yellow

    #E9FF00 · 8%

The business card

Only the monogram on the front, the logo and contact details on the back, in black or in white.

The black Dima photos business card, with the white monogram, lying on a fluorescent yellow drape.
The business card

On screen

On the Instagram profile, the black monogram on yellow: a mark you recognise even at a few pixels.

The phone resting at an angle on a dark rock: on the screen, the Dima photos Instagram profile, with the black monogram on fluorescent yellow.
The Instagram profile

How it went

The logo in four versions, a thirty-one-page manual and the applications, from paper to stickers.

The Dima photos stationery on a dark wooden desk: the letterhead with the logo, the black envelope with the white monogram, the business card and a flyer with a photo of a mountain.
The stationery
Round Dima photos stickers scattered on a black background: fluorescent yellow ones with the black logo, and a black one with the yellow logo.
The stickers
The Dima photos badge hanging from its lanyard: black, with a fluorescent yellow frame, the logo and a QR code.
The badge

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